營銷型網站建設需要七大設計
Now more and more enterprises on their website, the original traditional website has been unable to meet the growing needs of the network marketing, so a lot of enterprises will be the site positioning as a marketing type site, so the construction of marketing type website construction attention to which design, website construction suggestions marketing website to have seven design:
1、網站結構流程清晰
The website structure clear flow
這里指的結構主要指網站的頁面結構,如網站頁面深度不要超過**,如果瀏覽者需要點兩**頁面才能看到真正的內容,顯然這結構是不合理的,而且針對搜索引擎來講也難以來便識網站的內容,從而影響網站在搜索引擎中的權重,這是其一,其二:網站的欄目要清晰,不管是導航欄目還是網站所配置的導航面包屑要有條理:
Here mainly refers to the page structure refers to the structure of the site, such as a web page depth not more than * *, if you need some two * * page to see the real content, obviously, this structure is not reasonable, and according to the search engine is difficult to know the content of the website, which influence the website in search engine weight this is the first, second,: the section of the web site should be clear, whether the navigation column or web site configured navigation bread crumbs get organized:
2、視覺沖擊力強
Strong visual impact
視覺沖擊力主要是表現在網站首頁的廣告圖設計,以及首頁排版的清晰度方面,既要給人一種親和力的感覺又要給人帶來大氣且正規(guī)的形象!
The visual impact is mainly reflected in advertising design diagram of web page, and the page layout definition, not only to bring the atmosphere and normal to a feeling of affinity and image!
3、極具銷售力的產品展示
Very sales force to display products
指的是企業(yè)產品發(fā)布的產品詳細頁要從多角度來介紹該款產品或者服務的詳細介紹,現在很多企業(yè)網站的詳細介紹并不全,就是一些簡單的介紹,這樣顯然不能給客戶全方面的對該產品的一個了解。
Refer to the details of enterprise product the product detail page should from much angle to introduce the product or service, it introduces many enterprise website is not complete, is the simple introduction, this obviously can not give the product a solution on all aspects of customer.
4、具有公信力的內容
A credible content
公信力的內容主要表現在公司的資質,以及辦公場景或者企業(yè)所獲取的相關行業(yè)證書等等,包括發(fā)布的新聞都是即時更新的,現在很多企業(yè)的新聞中心今年放明天甚至前年的新聞。
The credibility of the content is mainly manifested in the company's qualification, and related industries or enterprises office scene acquired certificate and so on, including the release of news is updated, now a lot of Enterprise News Center this year put tomorrow and even the year before last news.
5、傳播力強(面向搜索引擎)
The dissemination of power (for search engine)
傳播力強主要指的網站本身內容的權威性,以及對搜索引擎的友好度,像我們北京網站建設的網站每個頁面都可以自定義關鍵字和描述,很大程度的增加了網站長尾詞的優(yōu)化力度!
The authority of the dissemination of power mainly refers to the site itself, as well as to the search engine friendly degrees, like our Beijing website construction website each page can be custom keyword and description, greatly increases the site long tail word optimization efforts!
6、客服銷售體系健全
Sales customer service system
客服銷售系統不單單包括網站浮動的客服系統,包括訪問人數的分析,以及用戶的網絡行為軌跡,還包括接電話者的技巧等等。
Sales customer service system not only includes customer service system website floating, including the analysis of the number of access, as well as the user's network behavior trajectories, including phone skills etc..
7、完善便捷的網站后臺
A perfect and convenient website backstage
后臺的管理都是面向非專門網絡人士的,因此在設計上要站在客戶的力場是設計,盡量在上傳資料等操作方面人性化!最大化的節(jié)約客戶的操作時間!
The backstage management is oriented to non specialized network sources, so in the design to stand in the customer's force field is designed, try to upload data and operational aspects such as humanity! Time to maximize savings customers!
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